emotional appeal advertising examples - MARKETING
Warc: The Power of Emotional Appeals in Advertising: The Influence of Concrete Versus Abstract Affect On Time-Dependent Decisions Their findings help extend our thinking on the role of emotional appeals in advertising as they also introduce a new distinction in such appeals: “concrete versus abstract affect." The authors provide ... The Power of Emotional Appeals in Advertising: The Influence of Concrete Versus Abstract Affect On Time-Dependent Decisions EMOTIONAL definition: pertaining to or involving emotion or the emotions. See examples of emotional used in a sentence.
Understanding the Context
pertaining to or involving emotion or the emotions. subject to or easily affected by emotion: We are an emotional family, given to demonstrations of affection. appealing to the emotions: an emotional request for contributions. showing or revealing very strong emotions: an emotional scene in a play.
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Key Insights
Marketing: The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...