E-mail can be a powerful marketing opportunity for your business. Like a Web site, e-mail messages can link your customers directly to the products and information that they need. With e-mail messages ...

Understanding the Context

You’re trying to ramp up your marketing efforts but things are at a standstill. Sure you have an e-mail list but, for some reason, you’re not getting the desired response rate. “Your e-mail list is ... In the approximately five years that my company has been using Constant Contact the popular e-mail marketing service has shut me down three times.

Key Insights

Three times! Each time the story is the same. I ... Bronto Software is no dinosaur. Founded by former Red Hat executives and launched in 2002, the e-mail marketing software provider has certainly seen its industry and marketplace evolve and change ...

Final Thoughts

We have been doing e-mail newsletters for clients since 2005. In the last few years, we've had 25 different clients across a variety of industries focused on B2B marketing. Recently, we started to ... Transport Topics: E-mail Marketing:Still the Most Effective Sales, Recruiting Tool for Trucking Firms This story appears in the April 17 print edition of iTECH, a supplement to Transport Topics. While some trucking firms may be guilty of chasing the latest digital marketing craze, good old e-mail ... If you’re running a business, there’s a good chance you’ve been frustrated with marketing.

You’ve spent time and money on ads here and there, but the results were unpredictable-or worse-questionable.