effective advertisement - MARKETING
VnExpress International on MSN: Advertising effective when truly seen and drives recall: Chicilon Advertising effectiveness is increasingly shaped by context, visibility and audience recall rather than impressions alone, according to the chairman of Chicilon Media. Forbes: Why Your Most Effective Ads May Be The Ones Customers Don't Remember Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...
Understanding the Context
Why Your Most Effective Ads May Be The Ones Customers Don't Remember Effective typically describes things—such as policies, treatments, arguments, and techniques—that do what they are intended to do. People can also be described as effective when they accomplish what they set out to accomplish, but the word is far more often applied to things. EFFECTIVE definition: 1. successful or achieving the results that you want: 2.
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(used about a treatment or drug) working…. Learn more. The adjective effective has many shades of meaning, but you'll usually see it describing something that's able to produce a desired goal. Effective traces back to the Latin word effectivus, from efficere, meaning “work out, accomplish,” and that meaning still holds true.