digital customer relationship management - MARKETING
Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ... The Cincinnati Enquirer: Rocket CRM Highlights Marketing Automation Feature for Structured Customer Communication and Workflow Management Rocket CRM Highlights Marketing Automation Feature for Structured Customer Communication and Workflow Management As industrial firms navigate economic uncertainties, the integration of advanced digital tools, in particular customer experience services, is proving essential for creating new revenue streams and ...
Understanding the Context
Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, products, operations and technology stack to enable continual, rapid, customer-driven innovation.