digital channel strategy - MARKETING
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Understanding the Context
Here’s the New Playbook. Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, products, operations and technology stack to enable continual, rapid, customer-driven innovation. Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels.
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Key Insights
But, to the rest of the business outside of marketing, the word ‘channel’ ... Markets Insider: Digital.Marketing Releases New Consumer Internet Marketing Report Highlighting Shift from Paid Acquisition to Ecosystem-Driven Growth