CRM software can help small businesses automate tasks, increase customer retention, and generate better leads for sales and marketing teams. — Getty Images/Westend61 Marketing, sales, and customer ... Entrepreneur on MSN: What growing startups get wrong about CRM software, and how to fix it Why CRM software fails in growing startups and how fixing process, not tools, makes it work.

Understanding the Context

What growing startups get wrong about CRM software, and how to fix it The Kansas City Star: The challenges of transitioning from spreadsheets to CRM for sales and marketing teams Nutshell reports that transitioning from spreadsheets to CRM can be challenging due to data quality issues, longer timelines, and team adoption hurdles. The challenges of transitioning from spreadsheets to CRM for sales and marketing teams After nearly three decades in the CRM profession, I am still finding that the No. 1 thing that keeps my clients up at night remains the technology’s adoption—and the implication of what that means to ...