cpg brand - MARKETING
Progressive Grocer: Red Bull, Coca-Cola, Chobani Among Top-Performing CPG Brands Last Year: Report Red Bull North America was the top-performing brand among CPG companies making more than $8 billion in revenue, according to a new report from market research firm Circana. Unilever followed Red Bull ... Private brand growth has been steady since 2021 by providing a lower-cost alternative to consumers responding to inflation.
Understanding the Context
Private brand unit share of consumer packaged goods (CPG) was 22.1% ... Nasdaq: Unlock Revenue Growth: How AI Empowers CPG Brands to Drive Sales and Retention Unlock Revenue Growth: How AI Empowers CPG Brands to Drive Sales and Retention Retail TouchPoints: How FairPrice Turned its Private Label into a CPG Brand That’s Beating the Nationals How FairPrice Turned its Private Label into a CPG Brand That’s Beating the Nationals The wellness halo that launched a generation of CPG brands is compressing. Tomorrow’s winners will be the most interesting brands in the room, not the most virtuous. MediaPost: CPG Brand Haleon Leads Best Ad Inclusion Rankings, Aims To Improve Even Further CPG Brand Haleon Leads Best Ad Inclusion Rankings, Aims To Improve Even Further International Business Times: Isabella Ganas on How CPG Brands Should Approach Full-Funnel Media Strategies