campaign parameters - MARKETING
By adding utm campaign parameters to the destination URLs you use in referral links and ad campaigns, you can view which campaigns refer traffic. When a user clicks a referral link, the URL parameters are sent to Analytics, and the parameter values are visible in the Traffic acquisition report. On this page Add utm parameters to URL UTM best practices URL builders View custom-campaign data You can set custom campaign data in Google Analytics.
Understanding the Context
Campaign data values can be set via parameters in gtag.js and via Google Tag Manager. Campaign Manager 360 URLs that are auto-tagged with Campaign Manager 360 (CM360) parameters include the GCLID parameter. Auto-tagging provides the following dimensions at event, session, and user scopes: Custom parameters (all supported advertising platforms) represent an advertiser-defined value that can be set in the tracking template. For example, you could define {_campaign}=branding or {_campaign}=leads in your campaign's custom parameters and set your account tracking template to {lpurl}?source_campaign={_campaign} Learn more.
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Key Insights
Create or edit custom parameters in bulk at the ad level Go to Ads within the Campaigns menu . Check the boxes next to all of the ads you want to add custom parameters to. Select Edit in the blue bar above the table, then select Change custom parameters from the drop-down menu. Next to “Add parameters", enter the name and value of your custom parameters. Select Add.
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