brandbook - MARKETING
Customer loyalty programme start-up Brandbook has introduced its mobile app, aimed at rewarding consumers for a number of activities and retail purchases. Established in November 2016, by founders ... What is a brandbook?
Understanding the Context
A brandbook is the document that defines how a brand should be expressed. It brings together the strategic, visual, and narrative principles that ensure the brand communicates consistently across all its touchpoints. Brandbook: What It Is and How to Apply It to Your Strategy | WAM A brandbook is a document that's used to describe the brand identity of your company. it is a comprehensive guide in which you describe the look of your brand's identity, including your logo, colors, fonts, typefaces, images, sounds, smells, and materials.