Marketing Dive: The Black Friday trends that will shape retail strategy in 2026 Black Friday is quickly approaching, offering a valuable opportunity to connect with customers in meaningful ways. As you begin planning your holiday marketing, taking a look at last year’s trends and ... Owner of a small business packing product in boxes, preparing it for delivery.

Understanding the Context

Black Friday is one of the largest days of the year for consumers and businesses alike. But it’s not just big retailers ... The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a longer, more fragmented season and the data shows that the shift is now ...

Key Insights

Tyler Morning Telegraph: BBB: Must-know trends for Black Friday 2025 — small business edition Black Friday — and the holiday shopping season in general — may be more important than ever for retailers in 2025. But the event has evolved dramatically in recent years. “The Black Friday that we ... Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey.

Final Thoughts

Consumers spent record amounts online on Black Friday, but ... Black Friday-Cyber Monday (BF-CM) has become one of the most concentrated trading periods in South African retail. In just four days, the event now captures roughly a tenth of the total festive season ...