biggest media buying agencies

Morningstar: Independent Agencies Gain Advanced Agentic Media Buying Through New PubMatic and Untapped Growth Collective Partnership Independent Agencies Gain Advanced Agentic Media Buying Through New PubMatic and Untapped Growth Collective Partnership Digiday: Media agencies test AI planning agents, while edging toward buying tools Kargo today announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimize advertising ... The Drum: Publicis takes Microsoft from Dentsu and underlines where media buying is heading Publicis takes Microsoft from Dentsu and underlines where media buying is heading AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...