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NEW YORK — Media performance platform VideoAmp is moving forward with an initiative designed to aid local broadcast television in its ongoing efforts to capture more data-driven media buying ... Morningstar: VideoAmp and O-N-X Integration to Bring Data-Driven Buying to Local Broadcast TV VideoAmp and O-N-X Integration to Bring Data-Driven Buying to Local Broadcast TV Data-driven commerce, social buying and dynamic pricing are redefining how CPG brands win in the Gulf’s mobile-first markets. MarketWatch: Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy The acquisition marks an important step in Locality's convergence strategy.
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By expanding data-driven broadcast planning and connecting those capabilities within Audience Engine, Locality's proprietary ... Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy USA TODAY: Clicc AI Enables Agencies to Scale Paid Media Without Expanding Media Buying Teams