NPR: An AI video ad is making a splash. Is it the future of advertising? An AI video ad is making a splash.

Understanding the Context

Is it the future of advertising? Vogue and Guess are under fire for the label's use of an AI model in an advert within the magazine's latest issue. In Vogue's latest issue, a two-page Guess ad features a model sitting at a table ... You may be familiar with the noun advert, which is used, especially in British sources, as a shortened form of advertisement.

Key Insights

That's one way to use advert, but it has also been used as a verb in English since the 15th century. Although it is unclear as to precisely what is meant by salience, accounts often advert to notions such as frequency or familiarity. Definition of advert noun in Oxford Advanced Learner's Dictionary. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. The verb advert (ad-VERT), on the other hand, means to "make reference to," like the way your mom might advert to your messy room and unfinished chores when you complain that you're bored.

Final Thoughts

Everything you need to know about advertising with The New York Times and the world’s most premium ad experiences. Learn more about our products, storytelling, audience targeting and more.... short for advertisement. I saw your advert in yesterday's newspaper. Kernerman English Multilingual Dictionary © 2006-2013 K Dictionaries Ltd. advert (third-person singular simple present adverts, present participle adverting, simple past and past participle adverted) (intransitive) To take notice, to pay attention (to).

[from 15th c.] This one's easy. An advert is an advertisement: just shorten advertisement, and you get advert. As a verb, to advert to something means to refer to it.