agency review consultant - MARKETING
Ad Age: Why marketers are taking over reviews from consultants—and how agencies can adapt
May 28, 2026
Ad Age: Why marketers are taking over reviews from consultants—and how agencies can adapt Why marketers are taking over reviews from consultants—and how agencies can adapt Ad Age: Tracking ad agency account reviews—the latest on brand creative, media and more Tracking ad agency account reviews—the latest on brand creative, media and more The Trump administration is asking agencies to review their consulting contracts with at least 10 large companies, including some global firms, as part of an effort to cut “non-essential consulting ...